Privacy Policy

Last updated: February 15, 2024

We place great importance on handling personal data in a transparent manner. This Privacy Policy explains which personal data we collect, for what purpose, and to whom it may be disclosed. To ensure a high level of transparency, this Privacy Policy is reviewed and updated regularly.

1. Services We Use

  • Google Ads
  • Linkedin Ads
  • Google Analytics
  • Google Analytics Enhanced eCommerce
  • Linkedin Insight Tag
  • Microsoft Application Insights
  • Adobe Fonts
  • Google Fonts API
  • Google Maps
  • Vimeo
  • YouTube
  • Microsoft 365
  • WordPress
  • Akismet

2. Contact Information

If you have any questions or concerns regarding the protection of your personal data, you can contact us at any time by email at 041 244 70 80.
The party responsible for data processing carried out via this website is:

Prixo AG
Grenzstrasse 5c
6214 Schenkon
Switzerland


Data Protection Officer:
Martin Vonarburg
Phone: 041 244 70 80
Email: info@prixo.ch

3. General Principles

3.1 What Data We Collect and Where It Comes From

We primarily process personal data that you provide to us directly or that we collect when you use our website. In some cases, we may also receive personal data about you from third parties. This may include the following categories:

  • Basic personal information (such as name, address, date of birth, etc.);
  • Contact details (such as mobile phone number, email address, etc.);
  • Financial data (e.g., bank account details);
  • Online identifiers (such as cookie IDs, IP addresses);
  • Location and traffic data;
  • Audio and visual recordings;

    Behavioral and preference data (such as information about how you use our website).
  • Sensitive personal data (such as biometric data or information about your health).

3.2 Under What Conditions Do We Process Your Data?

We treat your data confidentially and in accordance with the purposes set out in this Privacy Policy. In doing so, we ensure that data processing is carried out transparently and in a proportionate manner.


If, in exceptional cases, we are unable to comply with these principles, the processing of data may still be lawful if a legal basis applies. In particular, the following legal grounds may apply:

  • Your consent;
  • the performance of a contract or pre-contractual measures;
  • our legitimate interests, provided that your interests do not override them.

3.3 How Can You Withdraw Your Consent?

If you have given us your consent to process your personal data for specific purposes, we will process your data within the scope of that consent, unless another legal basis applies.

You may withdraw your consent at any time by sending an email to the address listed in the legal notice. Please note that any data processing carried out prior to the withdrawal of your consent remains unaffected.

3.4 In Which Cases Do We Share Your Data with Third Parties?

a. General Principle

We may rely on third-party service providers or affiliated companies to perform certain services and to process your data on our behalf (so-called data processors). The categories of recipients include in particular:

  • Accounting, fiduciary, and auditing firms;
  • Consulting firms (legal, tax, etc.);

    IT service providers;
  • IT service providers (web hosting, support, cloud services, website development, etc.);
  • Payment service providers;

    Logistics and shipping service providers;
  • Providers of tracking, conversion, and advertising services.

We ensure that these third parties and our affiliated companies comply with applicable data protection requirements and treat your personal data confidentially.


In certain cases, we may also be required to disclose your personal data to public authorities.

b. Visiting Our Social Media Channels

Our website may contain links to our social media channels. This is clearly identifiable for you, typically through corresponding icons. When you click on these icons, you will be redirected to our social media profiles.


In this case, the social media providers become aware that you have accessed their platform via our website. The social media providers may use the collected data for their own purposes. Please note that we have no knowledge of the content of the transmitted data or how it is used by the respective platform operators.

c. Transfer of Data Abroad

In the course of processing orders, your personal data may be transferred to companies located abroad. These companies are subject to the same data protection obligations as we are. Data transfers may take place worldwide.

If the level of data protection in the destination country does not correspond to that of Switzerland, we carry out a prior risk assessment and ensure contractually that an equivalent level of protection is guaranteed (for example, through the use of the European Commission’s Standard Contractual Clauses or other legally required safeguards). If our risk assessment indicates increased risk, we implement additional technical measures to protect your data.
You can access the European Commission’s Standard Contractual Clauses via the following link. https://commission.europa.eu/publications/standard-contractual-clauses-controllers-and-processors-eueea_de

3.5 Wie lange bewahren wir Ihre Daten auf?

We store personal data only for as long as necessary to fulfill the purposes for which it was collected.

Data that we collect when you visit our website is stored for a period of twelve months. An exception applies to analytics and tracking data, which may be retained for a longer period.

Contract-related data is stored for a longer period, as we are legally required to do so. In particular, we must retain business correspondence, concluded contracts, and accounting records for up to ten years. Once such data is no longer required for the provision of our services, it will be restricted and used only for accounting and tax purposes.

3.6 Wie schützen wir Ihre Daten?

We store your data securely and take all reasonable measures to protect it from loss, unauthorized access, misuse, or alteration.


Our contractual partners and employees who have access to your data are required to comply with applicable data protection regulations. In some cases, it may be necessary for us to forward your inquiries to affiliated companies. In such cases, your data will also be treated confidentially.

Within our website, we use SSL encryption (Secure Socket Layer) in conjunction with the highest level of encryption supported by your browser.

3.7 What rights do you have?

a. Right of Access

You may request information about the personal data we have stored about you at any time. To process your request, please send it together with proof of your identity to info@prixo.ch

You also have the right to receive your personal data in a commonly used file format if we process your data by automated means and if:

  • • you have given your consent to the processing of this data; or
  • • you have provided the data in connection with the conclusion or performance of a contract.

We may restrict or refuse access to information or the release of data if doing so would conflict with our legal obligations, our legitimate interests, the public interest, or the interests of a third party.

Your request will be processed within the statutory period of 30 days. However, this period may be extended due to a high volume of requests, legal or technical reasons, or if we require additional information from you. In such cases, you will be informed of the extension in good time, at least in text form.

b. Right to Erasure and Rectification

You may request the deletion or correction of your personal data at any time. We may refuse such a request if legal requirements oblige us to retain the data for a longer period or if a legal basis prevents the requested action.

Please note that exercising your rights may, in certain circumstances, conflict with contractual obligations and may have consequences for the performance of the contract (e.g. early termination or associated costs).

c. Legal Remedies

If you are affected by the processing of personal data, you have the right to enforce your rights through the courts or to file a complaint with the competent supervisory authority.
The competent supervisory authority in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC):
https://www.edoeb.admin.ch

3.8 Amendments to the Privacy Policy

We may amend this Privacy Policy at any time. Any changes will be published on our website, and you will not be notified separately.

4. Specific Data Processing Activities

4.1 Bereitstellen der Webseite und Erstellung von Logfiles

What information do we collect and how do we use it?

When you visit our website, certain data is automatically stored on our servers or on the servers of services and tools we use and/or have installed. This data is collected for purposes such as system administration, statistical analysis, security, or tracking.
This includes in particular:

  • • the name of your internet service provider;
  • Your IP address (potentially);
  • The version of your browser software;
  • The operating system of the computer used to access the URL;
  • The date and time of access;
  • The website from which you are visiting the URL;
  • The search terms you used to find the URL.

Why are we allowed to process this data?

This data cannot be assigned to a specific person, and this data is not merged with other data sources. The log files are stored to guarantee the functionality of the website and to ensure the security of our information technology systems. This constitutes our legitimate interest.

How can you prevent data collection?

The data is only stored for as long as it is necessary to achieve the purpose for which it was collected. Accordingly, the data is deleted after each session ends. The storage of log files is essential for the operation of the website, so you have no possibility to object to this.

4.2 Google Ads

We use Google Ads on our website, an online advertising service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter referred to as “Google”). Google Ads enables us to place advertisements in Google search results and on the Google advertising network.

4.3 LinkedIn Ads

We use advertising services from LinkedIn on our website, a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (“LinkedIn”).

Through LinkedIn Ads, we can place targeted advertisements based on the interests and behavior of users. LinkedIn uses cookies and similar technologies to display advertisements based on your previous visits to our and other websites. This enables us to measure and optimize the effectiveness of our advertising measures.

The information collected through LinkedIn Ads is anonymous to us, meaning that we do not receive any personal data from individual users. However, this data is stored and processed by LinkedIn, so that a connection to the respective user profile is possible and LinkedIn can use the data for its own advertising purposes, in accordance with the LinkedIn data protection policy.

If you are a member of LinkedIn and are logged into your LinkedIn account while visiting our website, the data collected through LinkedIn Ads will be linked to your LinkedIn account.

The use of LinkedIn Ads serves the purpose of analyzing and optimizing the effectiveness of our advertising measures. Data processing is based on our legitimate interest in targeted advertising and the analysis of the impact and efficiency of this advertising.

4.4 Google Analytics

We use Google Analytics on our website, a web analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Google Analytics uses “cookies,” which are text files placed on your computer to help the website analyze how users use the site.

The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, if IP anonymization is activated on this website, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area beforehand. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website usage and internet usage to the website operator.

The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout.

4.5 Google Analytics Enhanced eCommerce

On our website, we use the Enhanced eCommerce function of the Google Analytics service, which is offered by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Google Analytics Enhanced eCommerce enables detailed analyses of the purchasing behavior of users on our website and provides information about the purchasing process, such as which products were viewed or purchased most frequently and which marketing strategies are most effective.

Google Analytics uses “cookies,” which are text files placed on your computer to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and the effectiveness of our eCommerce strategies, and to provide us with other services related to website usage and internet usage.

You can prevent the storage of cookies by setting your browser software accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout.

4.6 LinkedIn Insight Tag

We have integrated the LinkedIn Insight Tag on our website, a tool from LinkedIn, a service of LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (“LinkedIn”).

The LinkedIn Insight Tag enables us to collect information about the visitors to our website, in particular about the type of LinkedIn functions that the visitors to our website use, and about how they interact with these functions. This tool helps us to create targeted advertisements within the LinkedIn platform and to measure the effectiveness of these advertisements.

Through the use of the LinkedIn Insight Tag, cookies are placed on your device, which enable the collection of pseudonymized data, such as the URL of the visited page, the referrer URL, IP address (in abbreviated form), device and browser properties, and timestamps.

The data collected by the LinkedIn Insight Tag is anonymous to us, meaning that we do not receive any personal data from individual users. However, this data is stored and processed by LinkedIn, so that a connection to the respective user profile is possible and LinkedIn can use the data for its own advertising purposes, in accordance with the LinkedIn data protection policy.

If you are a member of LinkedIn and are logged into your LinkedIn account while visiting our website, the data collected through the LinkedIn Insight Tag will be linked to your LinkedIn account.

The use of the LinkedIn Insight Tag serves the purpose of analyzing and optimizing the effectiveness of our advertising measures. Data processing is based on our legitimate interest in targeted advertising and the analysis of the impact and efficiency of this advertising.

4.7 Microsoft Application Insights

Our website uses Microsoft Application Insights, a web analytics service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. This service helps us to monitor and improve the performance and user-friendliness of our website by collecting data about the usage and behavior of visitors.

Microsoft Application Insights uses cookies and other technologies to collect data such as IP addresses, browser type, operating system, pages visited, time spent, and other similar information. This data is anonymized and used to identify trends, identify errors, and continuously optimize our website.

Microsoft stores this data securely and takes appropriate data protection measures to protect it from unauthorized access. The data is not used to personally identify individual users.

4.8 Adobe Fonts

Adobe Fonts is a service of Adobe Systems Incorporated, 345 Park Avenue, San Jose, CA 95110-2704, USA. Adobe Fonts is an online service that allows users to embed high-quality fonts on their websites.

We use Adobe Fonts to integrate certain fonts on our website. This enables us to ensure a consistent and appealing design that contributes to improving the user experience.

To provide the fonts, Adobe Fonts may use cookies or other tracking technologies to collect information such as the visitor’s IP address, browser type and version, and other information about the visit to the website.

4.9 Google Fonts API

On our website, we use the Google Fonts API, a service of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) to embed fonts. By embedding these fonts, your browser will connect to Google’s servers when you visit our website to download and display the fonts correctly.

Through this connection, data, in particular your IP address and information about the browser you are using, may be transmitted to Google and stored on Google’s servers. These servers may be located in the USA or other countries.

If you want to prevent the transfer of data as part of the Google Fonts API, you can block access to the domain fonts.googleapis.com in your browser settings. Please note that in this case our website may not be displayed correctly.

4.10 Google Maps

On our website, we use Google Maps, a map service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). Google Maps enables us to embed interactive maps directly into the website and allows you to use the map function conveniently, for example for location search or route planning.

By visiting the website, Google receives the information that you have accessed the corresponding subpage of our website. In addition, further data, in particular your IP address, is transmitted to Google and stored on Google’s servers. These servers may be located in the USA or other countries. This happens regardless of whether Google provides a user account through which you are logged in, or whether there is no user account.

Google stores your data in the form of usage profiles and uses this information for advertising, market research, and/or to tailor its website to user needs. Such analysis is carried out in particular to provide interest-based advertising — even for users who are not logged in.


You have the right to object to the creation of these user profiles. To exercise this right, you must contact Google directly.

4.11 Vimeo

Vimeo is a service provided by Vimeo Inc., 555 West 18th Street, New York, NY 10011, USA. Vimeo is a platform that allows users to upload, share, and watch videos. It also offers various tools for video creators to monetize their content and engage with their audience.


We use Vimeo to embed videos on our website and provide visitors with high-quality visual content. This may include product presentations, tutorials, or other content relevant to our users. By embedding Vimeo videos, visitors can watch them directly on our website without being redirected to the Vimeo platform.

When you visit a page on our website that contains a Vimeo video, your browser establishes a direct connection to Vimeo’s servers. In the process, certain information is transmitted to Vimeo, including your IP address. Vimeo also uses cookies and similar technologies to collect information about how the service is used and to improve the user experience.

4.12 YouTube

Our website includes videos from YouTube, a platform operated by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). When you view a video or click the play button, data — including your IP address and information about the browser you are using — is transmitted to Google’s servers and stored there. This data is used to deliver the video, monitor performance, and improve the user experience.


If you are logged into your YouTube account, YouTube may associate your browsing activity directly with your personal profile. You can prevent this by logging out of your YouTube account before visiting our website.

4.13 Microsoft 365

For various office and communication tasks, we use Microsoft 365, a service of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

Microsoft 365 bietet eine Reihe von Produktivitätstools, einschliesslich E-Mail (Outlook), Dokumentenspeicherung (OneDrive), Kollaborationstools (Teams) und Office-Anwendungen wie Word, Excel und PowerPoint. Wenn Sie mit uns in Kontakt treten, beispielsweise per E-Mail, oder wenn wir Dokumente teilen, werden diese Interaktionen über Microsoft 365 verarbeitet und gespeichert.

Microsoft uses servers in various countries to provide the services of Microsoft 365. This means that your data may be stored in data centers outside of Switzerland. However, Microsoft has implemented various security and data protection measures to protect the data of its customers.

4.14 WordPress

Our website is based on the WordPress platform, a content management system developed by Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. WordPress enables us to create, manage, and publish content.

When using our website, which is based on WordPress, various data, including your IP address, date and time of access, and information about the browser you are using, may be collected and stored. This data is mainly used for administrative purposes and to ensure the smooth operation of the website.

Some WordPress functions, such as comments or contact forms, may collect additional personal data when you use them.

4.15 Akismet

Our website uses Akismet, a service of Automattic Inc., 60 29th Street #343, San Francisco, CA 94110, USA. Akismet is used to protect our website from unwanted spam comments and posts. For this purpose, the service checks all comments and posts that are left on our website for possible spam content.

When you leave a comment or post on our website, the data you enter, as well as technical information such as your IP address, is transmitted to Akismet and analyzed there. Akismet uses this data to determine whether the comment or post is classified as spam.

Automattic Inc. has committed to complying with the data protection standards of the European Union.

Further information on the handling of user data in connection with Akismet can be found in Automattic’s privacy policy: https://automattic.com/privacy/. If you do not want Akismet to analyze your data, you should not leave any comments or posts on our website.

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